Could Corporate Social Responsibility Be a Tool for Employee Recruitment?

Dec 08, 2015

Could Corporate Social Responsibility Be a Tool for Employee Recruitment?

As more and more companies are adopting corporate social responsibility (CSR) into their core competencies, job candidates have become more socially selective throughout their career search. A company's CSR strategy is a big factor in where today's top talent chooses to work. Most candidates, especially millennials, place heavy emphasis on an organization's reputation and commitment to the community and want to ensure that their future employer engages in corporate citizenship practices that align with their own values.

The most socially conscious generation, millennials, will make up the majority of the workforce within the next decade, and they prefer to work for forward-thinking, sustainable businesses. Most millennials donate to charities and actively volunteer or are members of community organizations. Companies would be remiss to not emphasize their CSR achievements when recruiting for the future workplace. In order to recruit successfully, companies need to actively identify CSR activities that will resonate with the increasingly younger, more socially responsible candidate pool.

Establishing a connection between a company's CSR policies and recruiting can lead to significant talent acquisition gains. Fortunately, there are certain ways to incorporate a company's corporate citizenship results into employee recruitment practices.

  • Showcase CSR: It is important to have CSR information visible on a company's website—which is usually the first place potential candidates look when researching an organization. millennials also use social media more than any other generation, so posting current CSR efforts on LinkedIn, Twitter, Facebook, and Instagram is crucial. To help expose candidates to positive corporate programs, promote articles, awards, and policies and post images and videos featuring current employees participating in corporate citizenship activities.
  • Sell CSR: It is crucial for recruiters to sell a company's CSR initiatives to job candidates. Companies must ensure that their recruiters are well-versed on CSR initiatives and are capable of conveying those practices to job candidates. All recruiting staff need to undergo training sessions on CSR and be consistently refreshed on the importance of how this single element can attract top talent.
  • Create a CSR culture: Instead of having CSR become a small addition to who the company is as an entity, allow it to become ingrained into the company's culture. Companies can reveal their organizational values and beliefs through demonstrating the impact they have on the community—which will influence future talent's perception of their culture and brand. Building empathy, collaborating on charitable projects, and connecting to those in need can offer employees valuable business lessons and help create a strong corporate culture. Candidates want to become part of a culture of high employee engagement, socially responsible practices, and community mindedness.

In addition to the invaluable benefit of serving society, CSR can clearly be used as a unique tool for employee recruitment. Companies can easily breed a CSR-rich employee family since candidates who are passionate about corporate citizenship during the hiring process are likely to become actively involved in those same activities once hired. But how can companies be sure they are hiring the right talent? One of the most important keys to hiring success is using pre-employment assessments. The ZERORISK Hiring System blends a revolutionary science with state-of-the-art technology to reduce unwanted employee turnover, improve employee performance, and manage human capital. We can objectively measuring your candidate's value structure and emotional intelligence competencies, which can even shed light onto their thinking and biases regarding CSR. Recruiters and hiring managers can compare each candidate to the value patterns and emotional intelligence competencies of top performers to determine the candidate's likelihood of success. If your company can benefit from maximizing each job candidate interview, consider the ZERORISK Hiring System.

ZERORISK helps organizations build great cultures by identifying, developing, and retaining top talent. The ZERORISK Hiring System blends a revolutionary behavioral science with state-of-the-art technology to reduce unwanted turnover and improve employee performance. For more information contact us at (800) 827-5991.

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