Your Next Recruit Could Be One Post Away

Jan 17, 2017

Your Next Recruit Could Be One Post Away

If your company isn't posting, sharing and hashtagging, you're behind the times. In increasing numbers, internet users around the world are using various social media platforms to get news, connect with friends, and even look for jobs. Companies are paying attention—and yours should too. With an overwhelming majority of businesses already using social media platforms as recruiting tools, social media is quickly becoming the future of talent recruitment.

It makes perfect sense to take advantage of a widely-used utility to attract job recruits. Just look around your own office during lunchtime and notice the number of employees getting their social media fix. Pew Research Center's findings based on a compilation of 27 surveys and nearly 47,000 interviews among adult internet users, as well as almost 62,000 interviews among all adults, conducted from March 2005 to July 2015 reveal that 65% of Americans (up from 7% in 2005) now use social media platforms, with a staggering 90% of young adults (ages 18-29) leading the way. Let's not forget that millennials will soon dominate the workforce.

More and more people are using social media for professional reasons—from showcasing career accomplishments to finding jobs through social networking. Among Americans who use social media, Pew Research Center's survey results indicate:

  • 35% have used social media to look for or research a job.
  • 34% have used social media to inform their friends of an available job at their place of employment.
  • 21% have applied for a job they initially found out about through their social media contacts.

I've seen a shift in recruiting practices. Companies are beginning to understand the power of leveraging LinkedIn and other social media platforms, says Mike Poskey, President of ZERORISK HR.

According to results based on a Society for Human Resource Management (SHRM) survey conducted November 19 – December 4, 2015 among 410 HR professionals with the job function of employment or recruitment, 84% of organizations currently use social media platforms for recruiting, with LinkedIn being the most used (96%), followed by Facebook (66%), and Twitter (53%).

Since the primary purpose of LinkedIn is for professional social networking, it's reasonable to think that professionals would opt for this platform over others. According to Pew Research Center's 2016 findings, LinkedIn is especially popular with college graduates and high income earners (50% of online adults with college degrees are on LinkedIn, compared to just 12% of those with high school degrees or less). However, Facebook cannot be underestimated due to its overwhelming amount of general online users in America (79% Facebook; 32% Instagram; 31% Pinterest; 29% LinkedIn; and 24% Twitter). Although most Facebook users may not intentionally seek to use the platform for professional reasons, companies should realize that potential job candidates are still using America's most popular social media platform.

Managers can ask their own employees to make announcements about job openings on social media, that way the news comes from an individual and goes out to the individual's network. It's just one of many ideas for using social media as a recruiting tool, says Poskey. Companies need to recognize the value of getting social.

ZERORISK helps organizations build great cultures by identifying, developing, and retaining top talent. The ZERORISK Hiring System blends a revolutionary behavioral science with state-of-the-art technology to reduce unwanted turnover and improve employee performance. For more information contact us at (800) 827-5991.

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