Giving Back: Why Companies Are Choosing To Offer "Cause Days"

Aug 23, 2016

Giving Back

It seems as if the healthy epidemic of volunteerism is widespread these days, infecting individuals, groups, and even businesses, including big names like the Walt Disney Company and Google. Stretching from the White House with the president's proclamation of National Volunteer Week to our backyard during North Texas Giving Day, making a difference is making a comeback. Volunteering can benefit more than worthy causes. When businesses embrace this do-good trend, they bank on it by using it as a recruiting tactic.

Termed "Cause Day," "Volunteer Day," or "Volunteer Time Off," organizations are adopting volunteerism as part of their company culture, aligning organizational values with employee values. These opportunities give employees the chance to donate time to nonprofit organizations while on the company clock. Volunteering can be done in different ways. Some companies allow employees to choose a cause and volunteer independently, while other organizations select a cause and permit employees to volunteer as a team—either way, employees get the chance to give back without having to worry about taking time off from work.

As most millennials will tell you, working for a company that cares about making a positive social impact is an important factor in choosing a place of employment. Many millennials volunteer on their own time, so when the opportunity arises to pair that passion with a job, it makes work even more attractive. With this in mind, companies are hoping to appeal to talented younger generations by adopting "Cause Days." By attracting and retaining the right people, including the next generation of valuable workers, organizations see lower employee turnover and, therefore, reduced expenses for employee hiring and training. Other benefits are increased employee productivity and increased sales revenues.

When organizations offer "Cause Days" and encourage employees to volunteer together, it not only helps worthy causes, but it also offers fun team-building opportunities for workers. These opportunities strengthen workers' bonds and foster engagement while nourishing a company culture of inclusion and purpose. Who wouldn't want to work for an organization like that?

As one of our millennial employees sums it up, "I want to be part of a company that is making a positive impact on its community, and 'Cause Day' is a great way to do that."

If your company does not currently offer any employee volunteer opportunities, you may want to consider starting your own "Cause Day." Remember, you get more when you give back.

ZERORISK helps organizations build great cultures by identifying, developing, and retaining top talent. The ZERORISK Hiring System blends a revolutionary behavioral science with state-of-the-art technology to reduce unwanted turnover and improve employee performance. For more information contact us at (800) 827-5991.

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